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Birthright Armenia

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  • Birthright Armenia

    It is rare when I see the diaspora do something truly constructive let alone doing exactly what I advocate but it does happen. This organization does exactly what I have been saying for years. It builds bonds between diasporan youth and our homeland. I make this thread so that knowledge of this organization can spread and more Armenians will participate in creating a lasting bond with our homeland.

    PRESS RELEASE
    Date: Feb 12, 2015

    BIRTHRIGHT ARMENIA
    Contact: Linda Yepoyan
    [email protected]


    BIRTHRIGHT ARMENIA: GETTING THE WORD OUT

    Recruit: (verb). To find suitable people and get them to join a
    company, an organization, etc.; to persuade (someone) to join you in
    some activity or to help you; to secure the services of. Synonyms:
    call up, engage, conscript, draft, retain, take on.

    One can chalk it up to timing, targeted digital marketing, content,
    concerted global reach, and perhaps a few other key factors, but
    Birthright Armenia is becoming a common household term that continues
    to spread around the globe. What used to always exude a response of
    "Birthright? What is that?" now commonly gets "Of course I know
    Birthright Armenia, my (fill in the blank) did Birthright and can't
    stop talking about it".

    As the number of program participants continues to grow, inevitably a
    majority of people know someone, a friend, relative, church goer, or
    fellow student who has done Birthright or a donor who has supported
    the organization, and are therefore already familiar with the basic
    premise and mission upon which the non-profit operates. With 970
    alums from 35 different countries, positive promotion and word of
    mouth generated by these ambassadors on the ground plays a large part
    of the program's successful recruitment of new volunteers.

    "The best result of our brand being more recognized around the world
    is that it really is no longer a question of whether or not our young
    people will do Birthright, it's more just a question of when," says
    Linda Yepoyan, the executive director of the non-profit organization.
    "We are thrilled that volunteering in Armenia is becoming more of a
    rite of passage for the 20-32 age set. We couldn't be more pleased,"
    she adds.

    In order to increase the geographic diversity of participants while
    numbers continue to grow, it takes a recruiting effort that includes
    more than boosting Facebook posts and GoogleAds. This past year there
    was a well-planned recruitment plan in place that was implemented from
    city to city, state to state, country to country. The events targeted
    church parishes, youth groups and the various Armenian Student
    Associations on college campuses for live presentations lead by staff
    and local area alumni.

    In 2014 alone, a total of 20 cities were visited including Tampa,
    Cleveland, Columbus, Ann Arbor, East Lansing, Southfield, New York,
    Detroit, Chicago, Toronto, Ottawa, Providence, Richmond, Washington,
    College Park, London, New Brunswick, Istanbul, and Tbilisi. These
    face-to-face presentations are important for getting the word out
    firsthand, dispelling myths people associate so frequently about
    Armenia, and overall information sharing about the types of possible
    placements and the impact volunteer service has in Armenia.

    This coupled with an aggressive social media presence has proven to be
    a successful recruitment approach which will be continued throughout
    2015 with stops planned for Boston, Northern and Southern California,
    France, Boca Raton, Montreal, Colorado, New York, and a South America
    tour, amongst other cities. If you'd like to host a Birthright Armenia
    presentation on your campus, in your church, or for your organization,
    please contact [email protected] to schedule.
    Hayastan or Bust.

  • #2
    Re: Birthright Armenia

    MY ARMENIA: AGBU LAUNCHES NEW TRAVEL APP

    18:18, 01 Sep 2015
    Siranush Ghazanchyan

    The Armenian General Benevolent Union (AGBU) announces the launch of
    Im Armenia [My Armenia], a new travel app that takes children on a
    virtual journey through Yerevan and its surroundings. Im Armenia is
    the first travel guide to introduce children to the sites of Armenia
    in a fun and interactive way.

    Im Armenia teaches basic vocabulary words in Eastern Armenian,
    offers easy-to-navigate maps and colorful graphics of some of the
    country's most popular tourist attractions, including Holy Etchmiadzin,
    Matenadaran, Sardarapat, Cascade and many more. Users can take their
    own pictures, select photos from the gallery and write their thoughts
    in a journal at each location.

    The app can be used by children of all ages to prepare them for their
    trip to Armenia, to keep them engaged on their trip and to spark
    curiosity about the country. "We just took our kids to Armenia for
    the first time and they loved using Im Armenia! They loved setting up
    their profile and reading about each site before getting there. It
    was fun and exciting for them to find some of the hidden symbols at
    each site," said Maria Stepanian, a mother of children ages 11 and 14.

    Designed for both iPhone and iPad, Im Armenia is available for download
    through the App Store for Apple devices and Google Play for Android
    devices. The app is currently available in English and plans are in
    the works to develop versions in French, Spanish and other languages
    of the diaspora. "This beautifully illustrated app offers many ways to
    learn about Yerevan. We have plans to expand outside of the city and
    into the diverse regions of Armenia with future versions," said Natalie
    Gabrelian, Director of Scholarships and Alternative Education at AGBU.

    Im Armenia is part of AGBU Education Innovation, a series of quality
    Armenian e-products for children, parents and teachers that strives
    to make educational apps, e-books and online language courses readily
    available to all. Earlier this year, AGBU Education Innovation released
    Exploring Yerevan: A Look Inside the City's Past & Present, the second
    in its series of interactive e-books by the Armenian Virtual College
    (AVC).

    The pioneering multimedia e-book series is designed to offer
    historical, social and demographic information to readers interested
    in visiting Yerevan or learning about the city. The e-book offers a
    variety of information, ranging from city tours and hikes to cultural
    and social events. Videos, interactive maps, virtual visits, picture
    galleries, 3D and panoramic images and puzzles are used to introduce
    readers to the city and its surrounding areas.

    "With a groundbreaking presentation and a fresh wave of information,
    the Exploring Yerevan e-book is a perfect resource for anyone who wants
    to make the most out of their visit to Yerevan and learn about one
    of the oldest cities in the world. I am sure this book will acquire
    a broad readership and will contribute to making Yerevan one of the
    best touristic destinations in the world," said Dr. Yervant Zorian,
    AVC founder and president.

    The English version of the e-book will be accompanied by Eastern
    Armenian, Western Armenian, Russian, French, Spanish and Turkish
    translations. Exploring Yerevan is preceded by the first AGBU AVC
    e-book, The Armenian Highland, released in 2014. Both books are
    available for free download and online browsing on computers and
    mobile devices through the Apple iBook store, the AVC website and
    AGBU online bookstore.

    Hayastan or Bust.

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