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The David of Sassoon project bore out of a humble desire to continue the legacy and essence of the Armenian culture. Hayk Manukyan is deeply convinced that this great tale would be the key to reviving the great nation to its formal glory.
Little is known about the Armenian culture in mainstream society, it is the dream of Mr. Manukyan to entertain as well as to inform the world that a great nation with her rich culture, music, and colourful stories awaits all who would just discover.
It has been the desire of Mr. Manukyan to share the beauty and culture of one of the world’s oldest yet seemingly unknown country to the world. That, in a nutshell, is the purpose of shouldering such a monumental task as the David of Sassoon project.
Today, we see many cultural organisations working hard to raise funds for the Armenian society. It has been estimated that an annual turnover of between 13 to 15 million were raised through those efforts.
Although raising funds have helped to a certain extend, these organisations have yet to meet the true needs of society; if fundraising alone were truly the answer, why do we still see endless streams of fundraising activities year after year – with no progress to talk about?
Mr. Manukyan believes that a more hard-hitting and long-term solution would be to build up awareness of the Armenian culture in the general public. Only through awareness education, would people begin to take notice and discover the true values of the Armenian culture.
In turn, more assistance would be afforded to support the furthering of the cause – ultimately resulting in a renaissance of the rich and colourful culture of yesteryear.
This amazing journey could begin with the retelling of an epic folklore that is deeply rooted in Armenian society – the story of David of Sassoon.
However, all these are but a beginning. If this project truly succeeds in its mission – to reignite interest in Armenian culture, Mr. Manukyan would then begin looking into the production of more Armenian classics to share his joy with the world.
He also promises that one day, when he’s able, to establish an animation powerhouse in Armenia, contributing to the economy by providing thousands of people jobs in the country, and developing the animation industry in Armenia.
If you would like to be a part of this amazing journey, we invite you to make a donation to the project and together with the millions of others Armenians, stand up and take pride in your culture and rich heritage!
For more information, visit the official David of Sassoon website at: http://hayasapictures.com/index.php?...d=17&Itemid=31
Little is known about the Armenian culture in mainstream society, it is the dream of Mr. Manukyan to entertain as well as to inform the world that a great nation with her rich culture, music, and colourful stories awaits all who would just discover.
It has been the desire of Mr. Manukyan to share the beauty and culture of one of the world’s oldest yet seemingly unknown country to the world. That, in a nutshell, is the purpose of shouldering such a monumental task as the David of Sassoon project.
Today, we see many cultural organisations working hard to raise funds for the Armenian society. It has been estimated that an annual turnover of between 13 to 15 million were raised through those efforts.
Although raising funds have helped to a certain extend, these organisations have yet to meet the true needs of society; if fundraising alone were truly the answer, why do we still see endless streams of fundraising activities year after year – with no progress to talk about?
Mr. Manukyan believes that a more hard-hitting and long-term solution would be to build up awareness of the Armenian culture in the general public. Only through awareness education, would people begin to take notice and discover the true values of the Armenian culture.
In turn, more assistance would be afforded to support the furthering of the cause – ultimately resulting in a renaissance of the rich and colourful culture of yesteryear.
This amazing journey could begin with the retelling of an epic folklore that is deeply rooted in Armenian society – the story of David of Sassoon.
However, all these are but a beginning. If this project truly succeeds in its mission – to reignite interest in Armenian culture, Mr. Manukyan would then begin looking into the production of more Armenian classics to share his joy with the world.
He also promises that one day, when he’s able, to establish an animation powerhouse in Armenia, contributing to the economy by providing thousands of people jobs in the country, and developing the animation industry in Armenia.
If you would like to be a part of this amazing journey, we invite you to make a donation to the project and together with the millions of others Armenians, stand up and take pride in your culture and rich heritage!
For more information, visit the official David of Sassoon website at: http://hayasapictures.com/index.php?...d=17&Itemid=31