GAP: ARMENIA LACKS A PUBLIC DIPLOMACY STRATEGY
By Jirair Haratunian, Past Board of Directors Chairman of the Armenian
Assembly of America
In an earlier commentary I had characterized as "less than
significant" the passage of the Azerbaijani sponsored U.N. Assembly
resolution asserting its territorial integrity and demanding the
withdrawal of Armenian forces from Nagorno Karabakh and its
surrounding areas. From a legal-political view it was no victory for
Azerbaijan. However, the other side of the coin revealed a serious
weakness in Armenia's diplomatic strategy. The question it posed is
why did only seven nations oppose the resolution when the United
States, Russia, and France voted against the resolution? The three
nations who had been chosen by the Organization for Security and
Co-operation in Europe (OSCE) to head a negotiating body to resolve
the Nagorno Karabakh voted NO, and only four other delegations,
including Armenia joined them.
I believe the principal reason is that Armenia does not have an
adequate public diplomacy strategy and program. Yerevan has not been
able to deflate Baku's strident publicity demanding international
affirmation of its territorial integrity. Armenia's counter arguments
based on the right of self-determination have lacked the same force.
Azerbaijan has demanded that nations publicly endorse its territorial
integrity assertion, and most nation's have done so. Even
Washington's explanation of why the United States voted against the
resolution included a strong endorsement of Azerbaijan's territorial
integrity.
Armenia's National Assembly this week appears to have recognized the
seriousness of the problem. It adopted a resolution calling on the
government to launch a pro-active campaign to promote the legitimacy
of Nagorno Karabakh's secession from Azerbaijan. It also accused Baku
of attempting to torpedo the conciliation efforts of the OSCE's Minsk
Group co-chairmen. However, no where in the resolution did the
National Assembly call on the organized Armenian Diaspora to join this
effort.
The worldwide commemoration of the 93rd Anniversary of the Armenian
Genocide demonstrated the size and depth of commitment of the Armenian
communities to the genocide issue. It has forced Turkey into a
posture of defensiveness that combines impotent denials of history
with bullying tactics aimed at countries considering recognition of
the Genocide. These tactics plus difficulties to expunge Article 301
>From their constitution that punishes those who offend "Turkishness,"
embarrass their friends and complicates Ankara's quest to join the
European Union.
The organized Diaspora could and should have been enlisted to lobby
their respective governments to oppose the Azerbaijan-sponsored UN
resolution on Nagorno Karabakh. With active and politically potent
communities in Canada, the United Kingdom, Australia, Argentina,
Brazil, Uruguay, and a host of other nations, why did these nations
abstain? Most of them might have opposed the resolution if the issue
had been effectively advocated. With the United States, Russia, and
France opposing the resolution, getting the support of many others was
entirely possible.
There is another UN resolution on the horizon, also involving
Karabakh. It is sponsored by the coalition of the former Soviet
republics of Georgia, Ukraine, Azerbaijan and Moldova, called "GUAM."
Ethnic entities in three of these nations liberated themselves in the
days following the dissolution of the Soviet Union. The GUAM
resolution condemns the assertion of independence by these mini-states
who are engaged in what are called "frozen conflicts." The GUAM
resolution asserts the supremacy of the principle of territorial
integrity over self-determination in international law.
The GUAM resolution is a challenge and an opportunity for a
collaborative effort between Armenia, Karabakh, and political
activists in the Armenian Diaspora. While the pressure of time might
impede a fully successful effort to defeat the resolution, it is a
start. It can be the first step in a public diplomacy endeavor for
Armenia.
Public diplomacy is an active effort by many countries. It offers
relevant information, historic documentation, and news reportage to
international decision makers. It enlists scholars, legal and foreign
affairs experts in advocacy efforts. It targets legislatures,
government agencies, universities, mainstream and specialized media.
And in the Armenia effort, it can urge citizens of Armenian heritage
to actively promote host government support and assistance to Armenia
and the Karabakh independence cause.
The Armenian National Assembly has taken a first step. The new
governments of Armenia and Nagorno Karabakh, need to move forward from
there.
By Jirair Haratunian, Past Board of Directors Chairman of the Armenian
Assembly of America
In an earlier commentary I had characterized as "less than
significant" the passage of the Azerbaijani sponsored U.N. Assembly
resolution asserting its territorial integrity and demanding the
withdrawal of Armenian forces from Nagorno Karabakh and its
surrounding areas. From a legal-political view it was no victory for
Azerbaijan. However, the other side of the coin revealed a serious
weakness in Armenia's diplomatic strategy. The question it posed is
why did only seven nations oppose the resolution when the United
States, Russia, and France voted against the resolution? The three
nations who had been chosen by the Organization for Security and
Co-operation in Europe (OSCE) to head a negotiating body to resolve
the Nagorno Karabakh voted NO, and only four other delegations,
including Armenia joined them.
I believe the principal reason is that Armenia does not have an
adequate public diplomacy strategy and program. Yerevan has not been
able to deflate Baku's strident publicity demanding international
affirmation of its territorial integrity. Armenia's counter arguments
based on the right of self-determination have lacked the same force.
Azerbaijan has demanded that nations publicly endorse its territorial
integrity assertion, and most nation's have done so. Even
Washington's explanation of why the United States voted against the
resolution included a strong endorsement of Azerbaijan's territorial
integrity.
Armenia's National Assembly this week appears to have recognized the
seriousness of the problem. It adopted a resolution calling on the
government to launch a pro-active campaign to promote the legitimacy
of Nagorno Karabakh's secession from Azerbaijan. It also accused Baku
of attempting to torpedo the conciliation efforts of the OSCE's Minsk
Group co-chairmen. However, no where in the resolution did the
National Assembly call on the organized Armenian Diaspora to join this
effort.
The worldwide commemoration of the 93rd Anniversary of the Armenian
Genocide demonstrated the size and depth of commitment of the Armenian
communities to the genocide issue. It has forced Turkey into a
posture of defensiveness that combines impotent denials of history
with bullying tactics aimed at countries considering recognition of
the Genocide. These tactics plus difficulties to expunge Article 301
>From their constitution that punishes those who offend "Turkishness,"
embarrass their friends and complicates Ankara's quest to join the
European Union.
The organized Diaspora could and should have been enlisted to lobby
their respective governments to oppose the Azerbaijan-sponsored UN
resolution on Nagorno Karabakh. With active and politically potent
communities in Canada, the United Kingdom, Australia, Argentina,
Brazil, Uruguay, and a host of other nations, why did these nations
abstain? Most of them might have opposed the resolution if the issue
had been effectively advocated. With the United States, Russia, and
France opposing the resolution, getting the support of many others was
entirely possible.
There is another UN resolution on the horizon, also involving
Karabakh. It is sponsored by the coalition of the former Soviet
republics of Georgia, Ukraine, Azerbaijan and Moldova, called "GUAM."
Ethnic entities in three of these nations liberated themselves in the
days following the dissolution of the Soviet Union. The GUAM
resolution condemns the assertion of independence by these mini-states
who are engaged in what are called "frozen conflicts." The GUAM
resolution asserts the supremacy of the principle of territorial
integrity over self-determination in international law.
The GUAM resolution is a challenge and an opportunity for a
collaborative effort between Armenia, Karabakh, and political
activists in the Armenian Diaspora. While the pressure of time might
impede a fully successful effort to defeat the resolution, it is a
start. It can be the first step in a public diplomacy endeavor for
Armenia.
Public diplomacy is an active effort by many countries. It offers
relevant information, historic documentation, and news reportage to
international decision makers. It enlists scholars, legal and foreign
affairs experts in advocacy efforts. It targets legislatures,
government agencies, universities, mainstream and specialized media.
And in the Armenia effort, it can urge citizens of Armenian heritage
to actively promote host government support and assistance to Armenia
and the Karabakh independence cause.
The Armenian National Assembly has taken a first step. The new
governments of Armenia and Nagorno Karabakh, need to move forward from
there.
Comment