Tweet
TIME's Chief Editor Claims
Magazine Was Duped by Turks
By Harut Sassounian
Publisher, The California Courier
The June 6, 2005 issue of the European edition of TIME magazine included a
DVD as a paid ad. The DVD had a 70-minute segment that completely denied
and distorted the facts of the Armenian Genocide. In the same issue, along
with the DVD, TIME ran a four-page ad, placed by the Ankara Chamber of
Commerce, promoting tourism in Turkey.
In an earlier column, I pointed out that the 70-minute "documentary" was
hidden behind several other segments on the DVD all of which dealt with
tourism. This revisionist DVD created a worldwide uproar against TIME for
acting as a conduit for Turkish distortions.
In response to complaints from many readers, TIME printed in the June 20,
2005 issue of its European edition the following letter:
"I was rather disappointed to see a DVD in your magazine [June 6]
accompanying a Turkish ad that portrayed Armenians as terrorists and the
Armenian genocide as a myth. TIME has a good reputation for unbiased
reporting. The DVD is an insult to all Armenians across the world." The
letter was signed by Gagik Mikaelian, Chicago, Ill.
The editors of TIME added the following note to that letter: "TIME is an
independent newsmagazine and does not endorse the views of any organization or government. We regret any offense caused by the advertisements."
Given the gravity of the offense committed by TIME, this brief letter and
the briefer response fell far short of what is expected, particularly in
view of the fact that TIME's European edition had violated anti-racism and
genocide denial laws of several European countries, besides offending the
sensibilities of its readers.
Simon Maghakyan of Colorado was so offended with TIME's denialist DVD that
he sent a letter of complaint to Norman Pearlstine, the Editor-in-Chief of
TIME, Inc. After receiving no answer to his several letters, Mr. Maghakyan
fired off an angry e-mail to Mr. Pearlstine, making a parallel between the
sending of the Turkish DVD to distributing Nazi propaganda.
That e-mail got Mr. Pearlstine's attention. He sent the following reply,
making this interesting and important revelation: "We have, of course,
apologized in the magazine for accepting a DVD whose contents were
different from what we had been led to believe they would be."
Regardless of whether the Editor-in-Chief of TIME is being honest in his
assertion that the magazine's executives were misled by Turks, such an
admission opens the door for Armenians to ask that TIME now redress the
damage it caused by disseminating the Turkish DVD to 500,000 subscribers in
more than a dozen European countries.
In an earlier column, I suggested that TIME take the following 6 steps to
make up for its grave error:
1) Publish a real apology for disseminating this fraudulent DVD;
2) Issue a formal memo to all its divisions around the world not to accept
this DVD as an insert (the Ankara Chamber of Commerce has announced its
intention to place the same DVD in TIME's Asian and Pacific editions);
3) Issue a written warning to all its advertising executives not to accept
any more ads from Turkish entities that deny the Armenian Genocide (just as
they would not run an ad that denies the Jewish Holocaust and glorifies
Hitler; the New York Times recently rejected an ad from Turkish
organizations denying the Armenian Genocide);
4) Destroy the extra 116,000 copies of this DVD that are still in TIME's
possession;
5) Agree to insert and disseminate free of charge a DVD, prepared by a
reputable research institute, on the Armenian Genocide;
6) Donate the payment it received from the Turkish Chamber of Commerce for
this ad to an Armenian charity.
After admitting that TIME magazine ran an ad that it shouldn't have, Mr.
Pearlstine must now meet with Armenian community leaders to discuss the
next steps in order to avoid a costly and embarrassing lawsuit in several
European countries and a loss of subscribers as well as advertisers in the
U.S. and other parts of the world!
Magazine Was Duped by Turks
By Harut Sassounian
Publisher, The California Courier
The June 6, 2005 issue of the European edition of TIME magazine included a
DVD as a paid ad. The DVD had a 70-minute segment that completely denied
and distorted the facts of the Armenian Genocide. In the same issue, along
with the DVD, TIME ran a four-page ad, placed by the Ankara Chamber of
Commerce, promoting tourism in Turkey.
In an earlier column, I pointed out that the 70-minute "documentary" was
hidden behind several other segments on the DVD all of which dealt with
tourism. This revisionist DVD created a worldwide uproar against TIME for
acting as a conduit for Turkish distortions.
In response to complaints from many readers, TIME printed in the June 20,
2005 issue of its European edition the following letter:
"I was rather disappointed to see a DVD in your magazine [June 6]
accompanying a Turkish ad that portrayed Armenians as terrorists and the
Armenian genocide as a myth. TIME has a good reputation for unbiased
reporting. The DVD is an insult to all Armenians across the world." The
letter was signed by Gagik Mikaelian, Chicago, Ill.
The editors of TIME added the following note to that letter: "TIME is an
independent newsmagazine and does not endorse the views of any organization or government. We regret any offense caused by the advertisements."
Given the gravity of the offense committed by TIME, this brief letter and
the briefer response fell far short of what is expected, particularly in
view of the fact that TIME's European edition had violated anti-racism and
genocide denial laws of several European countries, besides offending the
sensibilities of its readers.
Simon Maghakyan of Colorado was so offended with TIME's denialist DVD that
he sent a letter of complaint to Norman Pearlstine, the Editor-in-Chief of
TIME, Inc. After receiving no answer to his several letters, Mr. Maghakyan
fired off an angry e-mail to Mr. Pearlstine, making a parallel between the
sending of the Turkish DVD to distributing Nazi propaganda.
That e-mail got Mr. Pearlstine's attention. He sent the following reply,
making this interesting and important revelation: "We have, of course,
apologized in the magazine for accepting a DVD whose contents were
different from what we had been led to believe they would be."
Regardless of whether the Editor-in-Chief of TIME is being honest in his
assertion that the magazine's executives were misled by Turks, such an
admission opens the door for Armenians to ask that TIME now redress the
damage it caused by disseminating the Turkish DVD to 500,000 subscribers in
more than a dozen European countries.
In an earlier column, I suggested that TIME take the following 6 steps to
make up for its grave error:
1) Publish a real apology for disseminating this fraudulent DVD;
2) Issue a formal memo to all its divisions around the world not to accept
this DVD as an insert (the Ankara Chamber of Commerce has announced its
intention to place the same DVD in TIME's Asian and Pacific editions);
3) Issue a written warning to all its advertising executives not to accept
any more ads from Turkish entities that deny the Armenian Genocide (just as
they would not run an ad that denies the Jewish Holocaust and glorifies
Hitler; the New York Times recently rejected an ad from Turkish
organizations denying the Armenian Genocide);
4) Destroy the extra 116,000 copies of this DVD that are still in TIME's
possession;
5) Agree to insert and disseminate free of charge a DVD, prepared by a
reputable research institute, on the Armenian Genocide;
6) Donate the payment it received from the Turkish Chamber of Commerce for
this ad to an Armenian charity.
After admitting that TIME magazine ran an ad that it shouldn't have, Mr.
Pearlstine must now meet with Armenian community leaders to discuss the
next steps in order to avoid a costly and embarrassing lawsuit in several
European countries and a loss of subscribers as well as advertisers in the
U.S. and other parts of the world!
Comment