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Mercedes-Benz S-Class: the World’s Best-selling Premium Automobile

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  • Mercedes-Benz S-Class: the World’s Best-selling Premium Automobile

    S-Class Number One in the luxury segment every year since 1965

    Clear worldwide market leader

    Highest level of brand loyalty in the entire automobile industry

    Trendsetter for the auto industry: S-Class with pioneering innovations in automobile safety

    Stuttgart, Nov 17, 2004
    Since its market launch in 1965, the S-Class has dominated the luxury segment. With more than 2.7 million sedans and coupes sold, the flagship of the Mercedes Benz brand has been the perennial market leader, and the S-Class currently holds a worldwide market share of more than 36 percent. “Despite increasingly intense competition, the S-Class is the world’s best-selling luxury sedan,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes Car Group. This also applies to the most important foreign markets: “In the sixth year of its lifecycle, the S Class remains the Number One luxury automobile in Western Europe, the U.S. and Japan, outclassing its main competitors by a wide margin,” Schmidt continues. This leading role is bolstered in particular by the market leadership of Mercedes-Benz when it comes to 12 cylinder engines.
    With sales to date of approximately 2.6 million units, the S-Class sedan has been the top contributor to these positive results. Since the market launch of the current version in fall 1998, sales have risen to around 500,000 units. The coupes of the S-Class are also extremely popular with its clientele: Since the market launch more than 160,000 coupes have been sold to customers all over the world.

    The S-Class enjoys a level of customer loyalty that is absolutely unrivaled throughout the triad markets in the automotive industry. It achieves the highest loyalty in Japan (84 percent), followed by Western Europe (73 percent) and the U.S. (66 percent).

    In terms of passenger-car safety development, the S-Class plays an outstanding role as a trendsetter for the entire auto industry. Its pioneering advances in the area of passive safety include the ABS anti-lock braking system, which made its debut in the S-Class in 1978. In 1981, airbags and belt tensioners were offered in this production series for the first time. Groundbreaking concepts for dynamic handling such as ASR, ESP and AIRMATIC followed. The latest 220 series S-Class includes more than 30 new developments, for which a total of 340 patents have been registered. The PRE-SAFE occupant protection system in particular, which recognizes potential accidents in advance and can activate preventive protection measures, heralds a new era of vehicle safety. The entire spectrum of unique features of the S-Class has been honored with numerous national and international awards.


  • #2
    Aaaaah, european cars...they are trully the bestestest

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    • #3
      sorry but for some reason i cant look at mercedes in the same wayas i used too-- yes luxury--- btu i dunno achkeetsees enkeel aa... all i can say is that it has good handeling...thats about it=--well at least from my expereince- no offense

      Comment


      • #4
        Originally posted by angelik22
        sorry but for some reason i cant look at mercedes in the same wayas i used too-- yes luxury--- btu i dunno achkeetsees enkeel aa... all i can say is that it has good handeling...thats about it=--well at least from my expereince- no offense
        I can't drive so I don't know how it handles You give me a ride ?

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        • #5
          Originally posted by angelik22
          sorry but for some reason i cant look at mercedes in the same wayas i used too-- yes luxury--- btu i dunno achkeetsees enkeel aa... all i can say is that it has good handeling...thats about it=--well at least from my expereince- no offense
          achkeeritsat engela vorovhetev mecha "deisel" es ltsel....esh es?

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          • #6
            ara yes esh chem-- yes deisel chem ltsnoom apre jan... oo brb i have a smartass comment 4 u... left hand or right hand..choose

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            • #7
              Originally posted by angelik22
              btu i dunno achkeetsees enkeel aa... all i can say is that it has good handeling...

              I disagree.

              It has a nice comfortable ride But I wouldnt say it has nice handeling.

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              • #8
                Originally posted by angelik22
                ara yes esh chem-- yes deisel chem ltsnoom apre jan... oo brb i have a smartass comment 4 u... left hand or right hand..choose
                lol....left......

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                • #9
                  left? u sure? okie want the results?

                  *smacks narek in the head...

                  dude itold u not to doubt what i say!

                  tough love...lil bro

                  now go tell mommy to kiss your booboo

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                  • #10
                    Originally posted by Harut82
                    I disagree.

                    It has a nice comfortable ride But I wouldnt say it has nice handeling.
                    et inch eik anoom vor... "not nice handeling"
                    dont tell me u were in the back seat fool...jk
                    oie okie dont bite me

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