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Carol Black
President & CEO, Lifetime Entertainment Services
Veteran television executive Carole Black was named President and CEO of LIFETIME Entertainment Services in February, 1999 and joined the company on March 22, 1999.
Black is responsible for the day-to-day operations of the premiere provider of women's programming, including marketing, advertising sales, affiliate sales, new media, research, programming, strategic planning and operations. Black oversees both LIFETIME Television and the recently launched LIFETIME Movie Network. LIFETIME Entertainment Services in a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
Black most recently served as President and General Manager of NBC4 in Los Angeles where she was responsible for the day-to-day management of all areas of operation, including news, programming, sales, marketing, promotion, strategic planning and operations. Black was the first woman to head a commercial station in the Los Angeles marketplace.
Under her leadership, NBC4 enjoyed unparalleled success, rising from second in the marketplace to a dominant number one in the Southern California area in less than two years. In 1998, NBC4 became the first station to win seven out of seven weekday and weekend news races in a sweeps period, topping its own record of winning six our of seven in both 1996 and 1997. In the sales arena, NBC4 became the market's top billing station in 1996 for the first time in decades. It continued its sales domination in 1997 and 1998, with the last three years being the most profitable in the station's 50-year history.
Prior to her appointment at NBC 4 in 1994, Black was Senior Vice President, Marketing, Television, at the Walt Disney Company, where she was key to the conceptualization and launch of The Disney Afternoon, the highly successful children's programming franchise. She also led the marketing effort on the sale of Home Improvement into syndication, which proved instrumental in making that comedy series one of the most profitable shows ever sold.
From 1986 to 1988, Black served as Vice President, Worldwide Marketing Home Video for Disney, where she was credited with establishing brand management and the enormously successful sell-through business of Disney-branded films. Under her direction, the domestic video rose from sixth to first, and the Disney Brand became the dominant leader throughout the world.
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In ' mosaix' (new armenian magazine),she was named the 6th most infulential armenian
President & CEO, Lifetime Entertainment Services
Veteran television executive Carole Black was named President and CEO of LIFETIME Entertainment Services in February, 1999 and joined the company on March 22, 1999.
Black is responsible for the day-to-day operations of the premiere provider of women's programming, including marketing, advertising sales, affiliate sales, new media, research, programming, strategic planning and operations. Black oversees both LIFETIME Television and the recently launched LIFETIME Movie Network. LIFETIME Entertainment Services in a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
Black most recently served as President and General Manager of NBC4 in Los Angeles where she was responsible for the day-to-day management of all areas of operation, including news, programming, sales, marketing, promotion, strategic planning and operations. Black was the first woman to head a commercial station in the Los Angeles marketplace.
Under her leadership, NBC4 enjoyed unparalleled success, rising from second in the marketplace to a dominant number one in the Southern California area in less than two years. In 1998, NBC4 became the first station to win seven out of seven weekday and weekend news races in a sweeps period, topping its own record of winning six our of seven in both 1996 and 1997. In the sales arena, NBC4 became the market's top billing station in 1996 for the first time in decades. It continued its sales domination in 1997 and 1998, with the last three years being the most profitable in the station's 50-year history.
Prior to her appointment at NBC 4 in 1994, Black was Senior Vice President, Marketing, Television, at the Walt Disney Company, where she was key to the conceptualization and launch of The Disney Afternoon, the highly successful children's programming franchise. She also led the marketing effort on the sale of Home Improvement into syndication, which proved instrumental in making that comedy series one of the most profitable shows ever sold.
From 1986 to 1988, Black served as Vice President, Worldwide Marketing Home Video for Disney, where she was credited with establishing brand management and the enormously successful sell-through business of Disney-branded films. Under her direction, the domestic video rose from sixth to first, and the Disney Brand became the dominant leader throughout the world.
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In ' mosaix' (new armenian magazine),she was named the 6th most infulential armenian
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